Finland is a global leader in heat pump adoption. With over 1.6 million units already installed – more per capita than almost anywhere else – the technology has become a cornerstone of Finnish heating.
But while heat pumps already save households money and reduce emissions, their full potential has still been untapped. In most homes, heat pumps run on fixed schedules or simple thermostats, missing the opportunity to respond intelligently to fluctuating energy prices and grid conditions. Tapping into heat pump flexibility brings benefits to both households and energy companies.
Väre launches the first heat pump tariff in Finland
Väre, one of Finland’s most innovative energy retailers, recognized this opportunity early. After thorough customer surveys - many of them heat pump owners - Väre launched Smart Savings Tariff, the first electricity contract in Finland designed specifically for heat pump households.
Smart Savings Tariff is a fixed-price electricity contract that comes with built-in smart heat pump control powered by Kapacity.io technology. Smart Savings Tariff is available for internet-connected ground source, air-to-water, air-to-air, and exhaust air heat pumps.
With Smart Savings Tariff customers can enjoy the safety of fixed-price contracts, don’t have to monitor prices or install any extra hardware. Kapacity.io AI continuously optimizes heating schedules based on price, weather, and building thermal storage capacity. This offers set-and-forget savings that cumulate over the whole year.
“At Väre, we are committed to driving innovation that brings real value to our customers. Launching Finland’s first heat pump tariff together with Kapacity.io is a great example of how collaboration enables us to offer smarter, more reliable solutions for households across the country.” says Väre’s Chief Growth Officer Antti Martikainen.
“We are excited to deepen our collaboration with Väre when they roll out Finland’s first heat pump tariff. In Europe, tens of millions of heat pumps are already installed and online. And as consumers are increasingly comfortable with automated digital services, there is immense potential in heat pump flexibility.”, says Kapacity.io Managing Director Jaakko Rauhala.
Kapacity.io Cloud makes this possible by providing the intelligence, automation, and reliability needed to unlock the flexibility in heat pumps at scale. Väre’s example shows that the future of energy retail isn’t just about selling kilowatt-hours but, as Väre puts it, "being the energy company that tries to sell as little energy as possible”.
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